REGISTER TO EXHIBIT
O=MEGA21 combines the most credentialed and largest annual optometry conference in the Southern Hemisphere with the largest eye care and eyewear show in Australia.
EXHIBITION OPENING TIMES
Thursday 2 September 2021, 10am – 7pm
Friday 3 September 2021, 10am – 7pm
Saturday 4 September 2021, 10am – 5pm
WHY EXHIBIT?
8 REASONS TO EXHIBIT
Meet thousands of qualified and targeted buyers in just three days!
Network and build relationships with key industry figures in an environment of learning and information exchange.
Promote your latest products to the entire ophthalmic optics community.
Demonstrate your organisation’s alignment with the needs of optometrists, ophthalmologists, optical dispensers and the broader eye health sector.
Reinforce your existing business relationships.
Accelerate the buying process by answering questions face-to-face.
Consolidate your position in the industry and reinforce customer loyalty.
Raise your profile in the eyecare and eyewear industry in Australia and add value to your brands.
If you want to be in front of your potential market and be noticed, you need to be there.
FLOOR PLAN
SPONSORSHIP OPPORTUNITIES
O=MEGA21 offers a range of opportunities for companies to become a partner through sponsorship packages.
Maximise your exposure in the optical industry, align your brand with a trusted industry event, and build brand affinity with valuable business contacts in order to further develop your business.
Key sponsorship benefits:
Build brand awareness through pre, during & post show promotions.
Gain access to a diverse range of contacts through the ODMA and Optometry Australia networks.
Help to launch your products and services in the marketplace through a targeted trade marketing campaign consisting of direct mail, website promotion, and electronic marketing.
Align with THE industry event that helps you increase your credibility in the industry.
Enquiries on Sponsorship Opportunities can be directed to either Finola Carey on exec@ODMA.COM.AU or Amanda Trotman on amanda@omega21.com.au or telephone 02 9450 0765.
MARKETING TOOLS
Promote your presence at O=MEGA21 by using these free marketing tools.
LOGOS, BANNERS AND EMAIL SIGNATURES
Use the O=MEGA21 logo, banner and email signature across your email, website and marketing material to tell customers that you will be there in 2021.
BLURB FOR YOUR PROMO MATERIAL
Use this blurb in your promotional material, e-newsletters and website to highlight & promote your attendance at O=MEGA21.
DIRECT MAIL INVITATION TO FORWARD TO YOUR CLIENTS
Event invitation marketing tools will be sent to exhibitors early June. These are great for forwarding to prospective clients as well as including with any current client correspondence to invite them to visit your stand.
JOIN US ON SOCIAL MEDIA
Follow us on Facebook to see what’s trending in the industry. Share our posts, invite your customers to follow us, and tag us when you are using your own social media channels.
CONTENT SHARING
Do you have press releases highlighting your products, regular blog posts or any content we can use in our pre-Fair marketing? Send it through and we will include it where possible, including on the Event website, pre-show marketing and social media.
PR AND MEDIA COVERAGE
Do you have an exciting announcement you would like to make in conjunction with the Event? Are you launching a new product or running a competition? Feel free to send through your details and tell us about your plans